JAPAN CRAFT SAKE COMPANY has released a video on its official YouTube channel featuring the special dialogue session “Challenges: Connecting Japanese Culture to the Future”, held during CRAFT SAKE WEEK 2025 at Roppongi Hills in April 2025.
As part of our mission to contribute to the advancement of Japanese culture, we are making this record publicly available so that more people can view and engage with these conversations.
Please see below for details of each session:
Series Title: Challenge – Carrying Japanese Culture into the Future
■ Day 1｜Sake and the Global Market – Challenges and OpportunitiesWhat does it take for sake to thrive internationally? A young Japanese brewer and a French importer discuss strategies for global expansion.
■ Day 2｜Exploring Non-Alcoholic Pairings and the Potential of Japanese Tea
Redefining the relationship between food and tea. A sommelier and a renowned sushi chef explore Japanese tea through the lens of pairing.
■ Day 3｜The Future of Next-Generation Farming – Where Agriculture Meets Sport
What do farming and sports have in common? This session examines new agricultural models that nurture people and local communities.
■ Day 4｜The Future of Sake Seen Through Overseas Markets
With sake gaining momentum across Asia, including China and Taiwan, local distributors share strategies and opportunities for future growth.
■ Day 5｜The Evolution of Japanese Tea – Bottled Traditions for a Global Audience
We remain committed to promoting Japan’s rich cultural traditions to audiences both in Japan and around the world.
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