A Japanese tea brand designed as the ultimate companion to food "HANAAHU TEA" has opened B2B E-Commerce Platform for Restaurants!
■About the Japanese Tea Brand "HANAAHU TEA""Protect the tea farmers, preserve Japanese culture, and safeguard nature."
HANAAHU TEA was born from the desire to address the challenges faced by tea farmers and the Japanese tea industry. With the decline in loose-leaf tea consumption and the rise in bottled tea demand, the average price of tea leaves has dropped, leaving tea farmers struggling. Despite Japan and other parts of Asia being the primary producers of tea leaves, Japan lacks a strong tea leaf brand that highlights the value of Japanese tea farmers and their culture.
Over the last 50 years, the number of tea producers has fallen to less than one-tenth, with many aging, leading to an increase in abandoned farmland in mountainous areas. These challenges inspired the creation of HANAAHU TEA, a brand dedicated to protecting tea farmers, preserving Japanese tea culture, and fostering a sustainable relationship with nature.
The brand aspires to create the "ultimate tea to accompany meals". By balancing umami, bitterness, astringency, and acidity, HANAAHU TEA is designed not as a single, indulgent cup like gyokuro (high-grade green tea) but as a gentle, drinkable tea that complements meals.
Recognising that modern dining often involves cold beverages, and that tea flavours vary depending on steeping temperature, HANAAHU TEA has focused on tea leaves specifically designed for cold brewing. Embracing the essence of Japanese culture, the brand aligns its flavours with seasonal ingredients and expresses each product through four seasonal themes (kigo). Each series will feature four varieties, reflecting Japan’s rich seasonal changes.
Currently, HANAAHU TEA has released two varieties from its "Harmony of the Seasons" series, inspired by Japan's seasonal transitions. These include KUSAWAKABA, representing spring, and AKIZAKURA, representing autumn.
▼KUSAWAKABA
A refreshing tea with the aroma of young leaves sprouting in spring fields, complemented by a hint of lemongrass-like floral nuances. It offers a gentle umami, an invigorating and expansive flavour, and a fresh, pleasant cooling sensation.
Content: 10 bags (15g per bag)
Retail Price: ¥46,440 (incl. tax)
▼AKIZAKURA
This tea evokes the serenity of autumn with its woody notes, roasted leaf-like aroma, and the crisp, clear fragrance reminiscent of the season. It has a subtle astringency, a soft texture, and a rich flavour with a long, refreshing umami finish.
Content: 10 bags (15g per bag)
Retail Price: ¥52,920 (incl. tax)）
■How to Purchase HANAAHU TEA
HANAAHU TEA is available exclusively through its online shop. To purchase, customers must register as members (free of charge). Please click the "For Restaurant Purchases" button at the top right of the homepage and fill in the required information to submit your application.
HANAAHU TEA
※ Note: HANAAHU TEA is currently available exclusively to restaurants. Sales to the general public are not offered.
※ Special discounted prices are available for restaurants. Restaurants that complete the entry application and answer the questionnaire during the online shop login process are eligible for special pricing.