For promotion and events related to sake

Event Production

CRAFT SAKE WEEK

First staged in 2016 at Roppongi Hills, Tokyo, CRAFT SAKE WEEK immediately gained recognition for being an event that went beyond the confines of established sake festivals, as well as for attracting the attention of a wider, more diverse audience.

Events Held in Tandem with Private Sector and Municipal Bodies

Events Held in Collaboration with Private Sector and Municipal Bodies

We produce everything from events for the public that attract over a hundred thousands of attendees, to intimate invitation-only dinners, to festivals held around Japan to promote the culture of sake.

Producing Collaborative Events to Carve Out a New Niche for Artisans

THE INNOVATORS

We produce collaborative events where we work with Japanese chefs and breweries on the frontlines of innovating gourmet cuisine.

Japanese sake is gaining global attention, but it tends to be paired with classical Japanese cuisine. Our events eschew those conventions to try something bold and different.

Sakeware Design & Development

Recognising the need to elevate sake culture in line with modern lifestyles, we have developed Nathand, a brand of original and stylish sakeware designed to specifically enhance the bouquet and flavour of sake.
With sake being increasingly enjoyed in diverse contexts, we consider it our mission to present a wider range of vessels to aid its enjoyment around the world and foster a new, progressive sake culture.

Gourmet Product Development

One issue the sake industry faces is making effective use of sake lees, a byproduct of brewing, and commoditising them into a new product. We have partnered with famous patisseries and longstanding Japanese confectioneries to develop new sweets featuring sake.

Sake Consultancy

We work with restaurants and hotels seeking to shore up their offerings of Japanese sake by providing comprehensive consultancy services.

Japanese Sake App

Sakenomy

We have sought to remedy a problem often faced by non-Japanese speaking sake lovers being unable to make a memorable connection with sake they try, by developing the smartphone app "Sakenomy", which allows them to find out about sake and breweries by simply scanning a label.

Developing Specialist Sake Cellars

SAKE CELLAR

Sake is more susceptible to temperature changes than wine, but this is not widely known, even in Japan. We have partnered with altekna Co., Ltd. and Sakura Works Inc. in order to develop the world’s first Sake Cellar, a product which enables storage of sake at the optimal temperature of -5°C.

Export of Japanese Sake and Creation of a System for Cold Chain Logistics/Distribution

Sake Export and Creation of a System for Cold Chain Logistics/Distribution

We are partnering with overseas distributors who meet our stringent conditions of sale to create a state-of-the-art logistics system to deliver the finest quality sake to the world.

Developing Products with Our Corporate Partners

Seeking to share the excellence of sake with a wider audience, we partner with like-minded breweries to forge inter-industry collaborations that lead to the creation of innovative products. By developing relationships with industries previously considered irrelevant to the field of sake, we are opening up a brand new realm of possibilities.